Correcting Humanity’s Largest Market Failure
GENEVA, SWITZERLAND — July 24th marks this year’s Earth Overshoot Day, the date when humanity’s demand on nature surpasses Earth’s capacity to replenish nature during the entire year. Calculated by Global Footprint Network, the international sustainability organization that pioneered the Ecological Footprint, this date is based on the National Footprint and Biocapacity Accounts maintained by York University. Why it is earlier than last year is explained here.
Earth Overshoot Day falling on July 24th means that humanity is currently using nature 1.8 times faster than Earths ecosystems can regenerate.
This overshoot occurs because people emit more CO₂ than the biosphere can absorb, use more freshwater than is replenished, harvest more trees than can regrow, fish quicker than stocks replenish, etc. This overuse beyond what nature can renew inevitably depletes Earth’s natural capital. It compromises long-term resource security, especially for those who already struggle to access the resources needed to operate.
The impact of Overshoot isn’t just the driver behind biodiversity loss, resource depletion, deforestation, and the buildup of greenhouse gases in the atmosphere, which intensifies extreme weather events. It also fuels stagflation, food and energy insecurity, health crises, and conflict. Regions, cities, companies, and countries that have not prepared for this predictable reality face significantly higher risks.

Although this year’s Earth Overshoot Day is the earliest ever, it has remained within a narrow window for over 15 years, consistently occurring just after 7 months of the year have passed. The remainder of the year humanity lives by depleting the planet further. Therefore, even as the date holds steady, the pressure on the planet intensifies because the damage from overshoot is cumulative. Every year’s deficit spending adds to the already existing ecological debt. |
Overshoot as a market failure |
From an economic perspective, overshoot is a clear exampleof a market failure. Such failures hurt everyone. It poses a direct threat to overusers, who depend on large volumes of underpriced resource inputs that become increasingly scarce as the market failure persists. If uncorrected, such market failures stimulate overuse which then leads to disruptions or economic shocks. The market failure also represents an economic loss for biocapacity providers, who are not adequately compensated. For overshoot to end by design, rather than by disaster, this market failure must be corrected. Solutions that #MoveTheDate are available and financially advantageous. Opportunities exist in five key areas: Cities, Energy, Food, Population, and Planet. The Power of Possibility highlights 100+ options that move Earth Overshoot Day. For example, cutting CO2 emissions from fossil fuels by 50% would #MoveTheDate by three months. There are also businesses that #MoveTheDate as they expand. Such businesses may be the ones best positioned to gain value in a future of climate change and resource constraints. Additional resources Full press release How Earth Overshoot Day 2025 was calculated Overshoot is a market failure How to compare the date of Earth Overshoot Day to previous years Ecological Footprint data for more than 200 countries and regions Infographics and videos available for social media and traditional media Introduction to the implications of overshoot What overshoot means for businesses Solutions to reverse ecological overshoot and bolster biological regeneration Ecological Footprint: Managing our Biocapacity Budget (book) Personal Footprint Calculator |